Gary has discovered Personal Branding.
He now describes himself as: “Visionary Healer. Disrupting the Wellness Space.” No one knows what this means. Least of all Gary.
He films motivational videos in his car. He says “lean in.” He’s bought a second ring light “for depth.” At networking events he asks, “So what’s your brand positioning?” People were just reaching for a biscuit.
Meanwhile, Linda has branded absolutely nothing. Her bio still says: “Reflexology in Didsbury. Helping busy women sleep better.” Wildly specific. Mildly beige. Completely effective. And then she does something very unstrategic at the same networking event …
A practitioner mentions they’re moving premises and don’t know how they’re going to get the treatment couch up a narrow staircase. Linda says, “Oh, I’ve got a free hour on Saturday. I’ll come help.”
She shows up in trainers. Lifts one end. Nearly loses a finger. Laughs. Goes home.
- She does not post about it.
- She does not call it “community leverage.”
- She does not add it to a funnel.
Three months later, that same practitioner says to a client, “You need reflexology? Go to Linda. Loveliest person you’ll ever meet.”
Linda didn’t realise she was networking. She thought she was just being decent and awkwardly eating biscuits.
Six months later…
- Gary has 1,243 followers and two clients.
- Linda has 9 followers and a two-week waiting list.
Because Gary built a persona while Linda built trust.
Be like Linda.
That is all.
Until next time,
Sarah
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About the Author: Sarah Attwell
